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Saturday, September 19, 2009

Shooting the Commercial!

This was probably the busiest weekend of Jasmine's whole life!! The Mighty Dog producers, directors, film crew, and production crew showed up on my doorstep Saturday morning. (In addition to the Purina and Humane Society reps, and the publicists.) We had a full house!! They came to film Jaz in her role in the upcoming commercial! I had no idea how many people it took just to put this all together! Here's what I saw looking out the front window:
Everyone was SO NICE!! I don't know what I was expecting- probably a more "uptight" director. But everyone was wonderful to work with! Jasmine had a script that we were shooting our scenes from. We didn't have a lot of time to practice the specific behaviors they wanted- because we had changed the script the night before. But she did really good!
This is the shot in the living room- where she wakes up in the "morning". (a fake sunrise made with lights shining through the window.) Then she runs under a chair, up the stairs, into the bedroom to wake me up. She has her paws up on the bed, then barks. (It was a body double for me in the bed- I was up at the head of the bed giving her commands!) Then we did a scene where she straightens the bathmat before I step out of the shower. Then she "helps" me with the laundry (by jumping in and out of the basket) while I'm taking clothes out of the dryer. She straightens the rugs in the living room, then plays with her squeaky toy.
Here she is in the kitchen, pushing the empty food bowl towards me with her nose, and then barking. (more realistically- whining) Then she supervises while I clean the pool.

The very last scene is one we couldn't get. She was supposed to jump on my lap and "shower me with licks and love". Well- first of all- Jaz isn't really a licker. So I didn't know how to do this scene! We tried putting peanut butter on my face. Didn't work. So we gave up after a while!

It took over 7 hours to film her part in the 3-5 minute "dog-umentary" and the 30 second commercial. It was exhausting, but awesome at the same time! This is a picture of Jasmine after the shoot was over: (and I felt the exact same way!)

The only difference was the next morning... she was energetic and ready to go again! I still need another week to recover!


  1. How fun! I hope to see this commercial when it airs - did they give you any idea when it would air nationally?

  2. How AWESOME! I'm so glad that you documented the whole thing. What a great experience for both of you! I see great things in your future. I can wait to see the final product. Congrats, CJ & Jaz.

  3. Thanks! They will be airing the 30 second commercial on Thanksgiving Day on NBC. It will run sometime during the National Dog Show (which is after the Macy's Day Parade.)

    The 3-5 minute "dog-umentary" mini-movie will be available on their website in early 2010.

  4. Great job Jasmine and CJ!! It sounds like you both had a TON of fun, even though it was tiring =o) We are so excited, and can't wait to see Jasmine and Jesse in the commercial and Movie!!